Articles on: Troubleshooting

My imports are failing after I add a lot of products, could it be Shopify's variant limit?

If your store has 50,000 or more product variants, Shopify rate-limits new variant creation to 1,000 per day for non-Plus stores. This is enforced by Shopify itself, not Product Upload, so any app or CSV import hits the same wall.

What to do:

Check your Shopify plan. Shopify Plus is not subject to the cap.
Or wait 24 hours before continuing. Shopify's own documentation on variant limits has the full details.

If you suspect you are being limited but can't confirm it, reach out to support and we can help diagnose.

Updated on: 31/05/2026

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