Why are some product variants or colours missing from my import?

There are a few reasons variants might not all come through:

Some supplier websites list each colour as a separate product page with its own URL. In that case, import each colour individually.
Other sites use complex JavaScript to display variant options, which can make them harder to detect.

To improve variant detection, open the Content tab of your import options:

Under Advanced, set AI quality to ✨ Quality, a more powerful model that is better at picking up all variants.
Change Variant detection mode from Balanced to Aggressive for tricky pages.

For sites with complex, JavaScript-driven variant pickers, the Chrome extension captures every variant exactly as it appears in your browser.

If variants are still missing after these changes, contact support with the product URL and we will investigate.

Updated on: 13/09/2026

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